By Sara Jackson | Swoon Styles bridal party suite Choosing your venue is arguably the biggest decision you'll make in your entire wedding planning journey. You've toured the ceremony space, fallen in love with the reception hall, and envisioned every detail, the florals, the lighting, the first dance. But somewhere in all of that excitement, one of the most important spaces almost always gets overlooked. Where you and your girls will actually spend the majority of your weddin

Expanding and Strengthening Our Team One of my favorite parts of this season was welcoming a new artist, Dena, into the Swoon Styles family. As a recent graduate of a professional makeup program, she spent the fall training closely with our team to learn our techniques, our standards, and the level of client care we expect. Onboarding someone during peak season isn’t always easy, but she approached training with enthusiasm and a genuine desire to grow. Her hands-on practice a

Planning a wedding means juggling so many decisions. You have to choose the perfect venue, say yes to the dress, and find trustworthy vendors. Somewhere on that list (and it’s a big one!) is your bridal beauty look. Most brides agree that having a professional hair and makeup artist is non-negotiable. But here’s the thing: not everyone realizes just how big of a role having a bridal trial plays in the process. I hear it all the time: “Do I really need a trial?” “Is it worth i

The bridal beauty industry is constantly evolving, and honestly, that’s one of the things I love most about it! Every season brings something new, inspired by celebrity weddings, red-carpet moments, and the endless scroll of Pinterest and Instagram. As bridal artists, it’s our responsibility (and privilege!) to stay ahead of the curve so we can bring those dream-worthy looks to life for our brides. Whether your heart is in hair, makeup, or both, investing in continued educati

The shoot took place at The Lumen Room, a stunning natural-light studio in Dallas that perfectly matched the luxury brand’s modern, minimalist aesthetic. The energy on set was calm, intentional, and creative, exactly the kind of atmosphere I love working in.

Searching for the perfect bridal hair and makeup team for your big day? We're providing you with all the tips to secure your dream team!

Your wedding day is one of the most important days of your life, and every bride deserves to feel confident and have that perfect bridal glow. If you’re using retinol, prescription acne medications (like Winlevi or Tretinoin), or other skincare treatments, it’s important to understand how these products can impact your skin—and your overall makeup application. While these treatments can work wonders for your complexion, they often come with a common side effect: extreme dryne

As a bride, one of the most exciting parts of your wedding planning is choosing the perfect look for your big day! And in your search for a makeup artist, you've likely seen these two styles mentioned all over social media: "soft glam" and "full glam." So, what's the difference? While each has its own unique charm, deciding which is best for you depends on your wedding vision, personality, and overall aesthetic. I'm here to break down these two popular makeup styles to help y

This winter, I had the incredible opportunity to participate in a stunning styled bridal shoot at the Nasher Sculpture Museum in downtown Dallas. Known for its modern architecture and breathtaking art installations, the Nasher provided the perfect canvas for this elevated shoot, blending contemporary elegance with timeless bridal beauty. The museum was closed to the public this day, allowing us all the room for creative freedom to bring this shoot to life. Collaborating with

You’ve spent months planning every detail of this day, and now it’s finally time to celebrate! Your bridesmaids are your support squad, and they play such an important role in making your wedding unforgettable. By making their hair and makeup experience smooth and stress-free, you’ll help them feel confident and keep the morning running like clockwork. Whether you’re the bride or a bridesmaid, these tips will ensure everyone looks and feels their best while staying on track.