Swoon
Styles
SOFT GLAM · BRIDAL · EDITORIAL · EDUCATION
Swoon Styles is a Dallas-based luxury hair and makeup collective led by Sara Jackson, with additional teams serving Destin, FL and Tampa, FL. We specialize in bridal, elevated glam, and editorial work, creating looks that are polished and intentional, yet completely true to who you are.
From intimate bridal parties to large-scale editorial shoots, our team of professional artists brings artistry, inclusivity, and exceptional care to every client. We also offer education for aspiring and working artists ready to refine their craft and build a career they love.
FOLLOW US ON IG @SWOONSTYLES
AS SEEN IN
bridal / editorial / tv &
FILM / SPECIAL EVENTS
BEHIND THE BRUSHES...
HI, I'M SARA
Founder of Swoon Styles and your detail-obsessed lead artist. Weddings have always felt like magic to me and in 2018, I launched my bridal team with a clear vision: to bring together talented artists united by a shared standard of excellence in providing brides with a customized beauty experience. I'm deeply passionate about training artists in the Swoon Styles philosophy, that is — crafting cohesive, modern bridal hair and makeup looks with the artistry and care every bride deserves.
get the guide
THE ULTIMATE BRIDAL BEAUTY TIMELINE GUIDE
The one bridal beauty resource you didn't know you needed. This free guide covers everything you need to know about planning your hair and makeup timeline, from the moment you get engaged to the morning you walk down the aisle.
what our clients are saying:
KIND WORDS
"I couldn’t have asked for a better experience!"
Their communication was excellent from start to finish, and they were incredibly flexible when it came to scheduling trials and coordinating my day of timeline. Sara and her team truly listen to your hair and makeup preferences and take the time to make sure everything is exactly how you envision it. I felt completely at ease throughout the entire process knowing I was in such great hands. My hair and makeup lasted flawlessly all day and night—I couldn’t have asked for a better experience! Sara made me feel like an absolute princess all day and helped my wedding dreams come to life !I am forever thankful for the entire Swoon Styles teams! I cannot recommend enough!!!
-Kaylee
MARRIED 3/7/26
Education
Learn the art of bridal beauty with Sara through personalized one-on-one or group classes in Dallas, TX. From flawless updos to long-wear makeup techniques, she provides hands-on training, insider tips, and business strategies to help artists refine their skills and grow their careers.
Swoon Styles
Business Hours:
M-F | 9AM-5PM
Weekends are reserved for bookings
ELEVATED BEAUTY
For the modern bride
EST.
2018
BOOKING 2026 WEDDINGS
2027 WAITLIST IS OPEN
Based in Dallas and serving brides across Texas and Florida, Swoon Styles creates timeless, radiant looks while also offering professional education in bridal styling and business skills to empower beauty artists.